Characters that Sterotype Men:
In both these advertisements, men are portrayed as either super manly or animals. In the brawny advertisement, the man is portrayed as a super strong mountain man. While some men wouldn't mind being expressed that way and even strive for that stature, some men seek other things. This advertisement creates a stereotype that men need to be super strong and have no weaknesses. Some men are more interested in being sensitive and this ad prevents them from seeking what they desire.
In the Old Spice ad, men are represented as animals. In this ad the man is half human half horse which further represents the stereotype that men are animals. This stereotype is bad because it creates a negative image of men in the eyes of everyone watching the ad. It also reinforces the idea which could encourage guys to act like animals and treat women badly.
It does seem that in the media men are always portrayed as animals. To take it a step further we as shown as dumb brutes, with the intelligence of an animal. Seems somewhat disrespectful and wrong. Take king of Queens for example, the wife is a beautiful smart women who has it together and the husband is a dumb fat guy who always does stupid things.
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