Blog 9

All these ads come across as very sexist to me. I chose to find ads that were sexist for both men and women, but the ones that were sexist to women were much easier to come by. The ad with women being portrayed in a sexist way usually used sexuality to degrade them. In the first ad, a woman's role is expressed to be the cook and only the cook. It expresses that the man is the head of the household and makes all the decisions except what's for dinner because that's the woman's role. This ad is very sexist because women deserve more respect than that and are just as capable as men.

In the second ad, the man is stepping on a woman's head connected to a tigers body. This is very disrespectful towards women because she is being treated like an animal instead of a human being. She is also being portrayed as more of a piece of meat or an object instead of a human.

The third ad is sexist because it is portraying the woman as strictly a sex object/ a piece of meat. First of all she is naked which degrades her and second of all, different cuts of meat are traced out on her back. This is harmful because it creates false images in both men's and women's minds.

The fourth ad is sexist because the women is being treated like a sex object. She is obviously in a very sexual position and looks like she is about to be taken advantaged of by the other men. This is harmful because it promotes rape in the eyes of men and women.

The fifth ad is sexist because it is portraying men as animals. There is a woman walking two guys on leash. This ad promotes the idea that men are dogs. They are also naked which is degrading to men as well.

Ads like these are harmful because they create false stereotype of men and women in the eyes of the viewer. They also encourage viewers to act upon those stereotypes.